Crystal B. Ehrlich
Santa Monica, CA 90405
Tel: (949) 331-6762
E-Mail: crystal@crystal-ehrlich.com
Online Portfolio: http://www.crystal-ehrlich.com

PROFESSIONAL EXPERIENCE
speakTECH, Costa Mesa, CA January 2008 to November 2008

CREATIVE USER INTERFACE INTEGRATOR & DESIGNER - specializing in social media. Provided public-facing Microsoft SharePoint design integration solutions for speakTECH’s clients, including MySpace, Cadence and San Diego Unified School District. These projects had highly customized, strongly branded front-end user interfaces requirements. Controlled the interface using CSS and would troubleshoot visual issues using the industry’s emerging debugging tools. Solid understanding of CSS inheritance and the subtle differences in browser rendering. Worked closely with cross-functional team members including, the client, developers, application architects, creative team members, business analysts and information architects. Flexible personal work style that encourages collaboration and incorporates feedback accordingly. Produced design deliverables based upon best-practices, UI trends, usability background, accessibility experience and other relevant theories and practices. Generated design work that demonstrates knowledge of the entire product life-cycle, including ongoing maintenance. Ability to create or work from prototypes at different levels of fidelity, including sketches, wireframes (schematics) and interactive HTML. Active in the Web Design community in the Los Angles area.

Freelance Web Designer & Art Director, Burbank, CA, June 2005 to Present

WEB DESIGN CONSULTING & DEVELOPMENT SERVICES.  Provides front-end user interface web design solutions with a specialization in navigation design, interaction design and targeted branding solutions.  Solutions are characterized by being highly scalable, elegant, cross-browser and cross-platform compatible, optimized for legitimate search-engine indexing, accessibility-sensitive for those with disabilities, speed-of-use focused, low maintenance, CSS-based and visually compelling. Delivered results in alignment with the company's overall internal, external and branding communications efforts.  Projects have included redesigning websites to simplify complicated concepts and processes.

 

Beckman Coulter, Inc., Fullerton, CA, November 2000 to June 2005
SENIOR WEB DESIGNER. Developed design solutions for the company's public web site and the intranet site. Lead designer for high-profile projects, such as the online annual report and the redesign of the home pages for the public site and the intranet site. Designed splash pages in coordination with advertising campaigns to promote new products. Designed the User Interface for web applications and provided design consulting services on projects involving the use of Flash or other front-end technologies.  UI Design solutions, including prototypes, were created to be compatible with Blackberry wireless PDA/Telephone devices and multi-language versions of Internet Explorer, Netscape and Mozilla Firefox.  Older interfaces were retrofitted to degrade elegantly when resources were unavailable for a complete redesign.  In these cases data cascaded in a prioritized manner.

MTVi (MTV.COM & VH1.COM), New York, NY, April 2000 to April 2001
WEB DESIGNER.
Responsible for creating cutting-edge, interactive co-branded elements featured on mtv.com's and vh1.com's web sites. Created optimized, interactive Flash movies. Designed mini-sites, web pages, banners and other animated and non-animated ad elements with Macromedia Flash, Adobe PhotoShop, 3D Studio Max, Illustrator and ImageReady. Worked within clients' image guidelines and mtv.com's and vh1.com's image guidelines to creatively develop design solutions that targeted users. Handled multiple production projects from initial concept to completion under tight deadlines. Developed site-wide advertising standards and helped create templates to be used on the entire web site. Coordinated closely with the Art Director, Producers, Developers, Designers and production staff at mtv.com and vh1.com. Produced mock-ups, cut up graphics and participated in creative meetings. Designed online advertising pieces for the following clients: AT&T, Beatnik, Candies, CD Now, Citra, Diet Coke, The Grinch (the movie), Guinness, Honda, Lee Jeans, Levi's, Lucky Brand Jeans, Office Depot, Pepsi, K-Mart's Rt. 66, Steve Madden, Sony, Timex, U-571 (the movie), Verizon and others.

ClickTheButton.com, New York, NY, November 1999 to January 2002
FREELANCE GRAPHIC DESIGNER.
Responsible for design solutions and the production of original online graphics utilizing the latest graphic design programs (see list below). Designed images for the company's web site, generated banner ads, produced icons, pop-up ads and made GIF animations. Created HTML-enabled e-mail with graphics designed to be viewed in both Netscape and Internet Explorer.

The Samaritans, Suicide Prevention Hotline, New York, NY, November 1998 to December 1999
OFF-SITE SUPERVISOR AND VOLUNTEER.
Responsible for making decisions about how to manage hotline medical emergencies and high-risk calls. Provided support and feedback to hotline volunteers. Responsible for debriefing volunteers at the end of difficult calls and at the end of their shift. Provided reports to the executive staff about the events during these shifts. Developed excellent crisis management skills and communication skills.

Japan Society, Inc., Development Department, New York, NY, March 1997 to September 1998
DEVELOPMENT OFFICER.
Responsible for managing 200 Japanese and 160 American corporate membership accounts and for meeting a corporate membership budget of just under $1,000,000 for 1997-98. Coordinated membership renewal requests and membership related correspondences. Researched prospective members and followed the latest business developments of existing corporate members. Arranged meetings between the Japan Society and the heads of major corporations in the U.S. and Japan in order to develop or further ties with current corporate members or prospective members.

KPMG Peat Marwick, LLP, New York, NY, February 1996 to March 1997
ASSISTANT MARKETING MANAGER / SPECIAL EVENTS COORDINATOR.
Supervised the creation of Economic Value Management marketing and advertising material and coordinated all efforts with graphic artists. Researched marketing databases for purchasing mailing list to target important decision-makers by specific criteria (types of industries, firms, locations, employee size and size of sales). Coordinated marketing efforts with direct mailing houses. Solely responsible for an extensive nation wide seminars series (included site searches, negotiation of hotel blocks and discounts, food and beverage contracts, audio-visual, satisfying ADA requirements, coordinating the creation of MS PowerPoint presentations). Managed Internet marketing services including EVManager software information and seminar series information. Directed the production, marketing, advertising, distribution and authorization of new software package. Designed software manual's image.  Collaborated closely with KPMG's Japanese Tax Management Group on projects having mutual clients.

Jimco Music Industries, Inc., Los Angeles, CA, February 1994 to October 1995
ASSISTANT BUSINESS MANAGER.
Aided in the establishment of U.S. operations for a Japanese record and publishing company. Coordinated the company's special events with press, artists' management, charity organizations, and foreign record companies. Involved with the distribution of American artists in Japan through established distribution channels. Coordinated studio recordings with artists' management, the studios and Japanese record company executives.  Managed music promotional events and projects involving CD mastering and packaging. Coordinated the set up of computer systems and Internet access.

Board of Education, Kamiichi High School, Uozu Tobu Jr. High School & Uozu Seibu Jr. High School, Toyama-ken, Uozu-shi, Japan, July 1991 to August 1993
Responsible for helping to implement lesson plans in three public schools. Assisted with local government's international exchanges and special events. Involved in the annual  Toyama International Charity Show, a local radio show in Japanese and English and an education program at the Kurobe Yoshida Planetarium.


Education and Conferences
Nielsen Norman Group: User Experience 2005 Conference, New York, April 2005
HOW Design Conference 2004, San Diego, May 2004
Big Brand Theory by Creatas and The Art Directors Club,
Los Angeles, April 2004
Nielsen Norman Group: User Experience 2003 Conference, Chicago, September 2003
After Effects Creative Explosion Tour
, Trish & Chris Meyer, Los Angeles, August 2003
SIGGRAPH 2003, San Diego, July 2003
Flash Forward Conference, San Francisco, March 2003
University of California, Flash III Advanced ActionScripting Class, Irvine, Winter 2003
Creative Cow Conference
, Digital Media Event, Los Angeles, February 2003
University of California
, 3D Studio Max Class, Irvine, Summer 2002
University of California
, JavaScript and DHTML Class, Irvine, Winter 2002
Pratt Institute
, Advanced Flash ActionScripting Class, New York, 2000-2001
Flash Forward Conference
, New York, 2001 & 2000
New York University (NYU), Web Page Development with HTML, New York, 2001
Foreign Study
, Aix-en-Provence, Advanced study of French language and culture, 1990
Mills College
, Califonia, Bachelor of Arts in Sociology, 1987 to 1991


Additional Skills and Experience

  • Advanced Macromedia Flash
  • Macromedia Flash ActionScripting
  • Multimedia Design & Production
  • Flash/XML Menu System Design
  • 3D Studio Max
  • Advanced Adobe Photoshop
  • Adobe Illustrator & ImageReady
  • CSS2, HTML Hand-Coding
  • Interaction Design
  • Ease-of-Use Focused Design
  • Information Architecture
  • Navigation Design
  • Site Architecture Design
  • Quality-Oriented Work Ethic
  • IIS / MAC & PC skills
  • Strong Web Typography Skills
  • Interwoven Content Management
  • StarTeam Content Management
  • Web Application UI Design -
    User Facing & Administrative Areas
  • Online Newsletter Design
  • Creating Web Project Requirements
  • Project Lead / Lead Designer
  • Strong Branding Experience
  • BEA Portal Design Experience
  • Style Guide Creation Experience
  • Team-Oriented & Self-Starter
  • Remedy User Support Software
  • Basic JavaScript / DHTML
  • Basic Adobe AfterEffects
  • Web & Interactive Design Direction
  • Branding & Identity

Software Specific Skills

Microsoft Word
Microsoft PowerPoint
Microsoft Excel
Microsoft Access
Microsoft Outlook
IBM PC / MAC G4
MAC OS 10
Windows NT, 2000 & XP
Bullet Proof FTP
PC Anywhere
Microsoft Expression Web
Macromedia Flash
Macromedia Fireworks
Adobe PhotoShop
Adobe ImageReady
Adobe Illustrator
3D Studio Max
Strata StudioPro (MAC 3D)
Swish (flash text plug-in)
Kai's Power Tools 6
Digital Photography
Microsoft SharePoint Designer
JavaScript / DHTML
CCS
Netscape Navigator
MS Internet Explorer
HomeSite
Macromedia Dreamweaver
Microsoft FrontPage
Hand-coded HTML
Ulead Web Utilities
Award Winning Designer
Microsoft Groove
Firebugs & IE Developer Toolbar